Log Home Living

The Log Home Living Audience is discerning, enthusiastic and aspirational.

The Log Home Living audience is dedicated and thorough when it comes to planning, designing, building, and outfitting their dream home. They have made Log Home Living the most-respected log home magazine and use it as the definitive reference tool. Even if they never lift a hammer themselves, they are engaged in every aspect of their home-building project. Most plan this to be their ultimate home and one that will last for generations.

Audience Statistics

Female Audience: 50%	Male Audience: 50%	Average Income: $119K	College Education: 80%

Meet the Log Home Living Audience:

Meet the Log Home Living Audience

The Log Home Living audience is dedicated and thorough when it comes to planning, design-ing, building, and outfitting their dream home. They have made Log Home Living the most-respected log home magazine and use it as the definitive reference tool. Even if they never lift a hammer themselves, they are engaged in every aspect of their home-building project. Most plan this to be their ultimate home and one that will last for generations.

Display Advertising

Tap into Log Home Living’s affluent readership with print ads and electronic ads in our digital editions.

Focus On Floor Plans

The best place to showcase your most popular and successful home designs, this floor plan section is always a reader favorite.

Handcrafters’ Gallery

Provides log home handcrafters the opportunity to feature their spectacular homes in a full-page or half-page format.

Regional Advertising—A Log Home Living Exclusive

Four regional advertising sections (Northeast, Midwest, South and West) are offered in eight issues of Log Home Living. Regional ads allow you to target your ad campaign to your specific market area.

Builder/Dealer Marketplace

These classified ads are a state-by-state directory of log home builders, dealers, and producers allowing customers to identify businesses located near their home or building site.

Suppliers’ Marketplace

Log Home Living’s Suppliers’ Marketplace provides excellent exposure to suppliers of any product and service suitable for log home owners and enthusiasts. This classified advertising section is an invaluable resource for unique, hard-to find, or must-have items, and an effective and economical way to introduce your company to our enthusiastic audience.

Advertising Galleries

Each Gallery offers Log Home Living’s advertisers a special advertising section devoted exclu-sively to a specific product category or product types. Advertising galleries presented include Furniture & Decor Gallery, Outdoor Living Gallery and Real Estate Gallery.

Digital Edition

Log Home Living now offers a complete digital edition, reaching a new online and e-reader audience. Make your company stand out with an upgraded ad.

The nation’s premier and largest-circulation log-home magazine, Log Home Living encourages the dream of log-home ownership and showcases the superiority, strength and beauty of log homes versus other home styles and construction methods.

In Every Issue:

Up to three photo tours spotlighting the leading log homes and telling the homeowners’ success stories, relating them where possible to the issue theme. Stories will also contain lessons for readers that can smooth the buying-and-building process, save them money and inspire them to the possibility of living the log-home dream. Regular departments touch on key aspects of log-home living:

• Money Matters
• Design/Decor
• Savvy Building
• Room Spotlights

February

CREATING THE PERFECT PLAN

Floor plans remain especially popular with readers because they show log homes’ many layout possibilities. A special design section addresses all the possibilities leading to the creation of a design that best expresses the owners’ idea of what a log home should be.

• Evaluating Stock Plans
• Custom Designs
• Personalizing Stock Plans
• Finding a Designer
Room Spotlight: Bed & Bath

Ad Closing: October 7, 2011
Ad Materials Due: October 12, 2011
On-Sale: December 20, 2011

March

FINISHING TOUCHES

Logs are only part of the log-home look. This extensive inventory of other materials and how they are used will show readers how to integrate them with their logs to add distinction and personality to their home.

• Non-Log Materials (stone, glass, flooring, roofing, drywall)
• Stairs & Railings
• Cabinets & Counters
• Character Posts & Beams
• Decks
• Trusses
Room Spotlight: Great Rooms

Ad Closing: November 28, 2011
Ad Materials Due: November 30, 2011
On-Sale: January 31, 2012

April/May

GREAT PLACES TO LIVE

The log-home dream is almost as much about place as it is about the building. This issue will steer readers to perfect locations to build their dream home, regardless of whether it will be their permanent residence or a second home. It will also include destinations where people can enjoy a taste of log-home living.

• Top Spots to Build
• Vacation Locations
• Retirement Locations
• Buying Country Land
• Resort Communities
• Log Lodging (dude ranch, luxury lodging, family friendly, pet friendly)
Room Spotlight: Kitchens

Ad Closing: December 30, 2011
Ad Materials Due: January 4, 2012
On-Sale: March 6, 2012

Best Log Homes of the Year 2012

SPECIAL ISSUE

Our second annual compilation of the most beautiful and intriguing log homes of the year.

Ad Closing: February 3, 2012
Ad Materials Due: February 8, 2012
On-Sale: April 17, 2012

June

LONG-LASTING PROTECTION

Looks and longevity are two concerns of log-home owners. A special maintenance focus paints a realistic picture of what’s involved in preserving a log home’s good looks for many years and what steps might be involved in restoring a pre-owned log home to its original luster.

• Protect Your New Log Home
• uying & Restoring an Existing Log Home
• Caring for Decks
Room Spotlight: Home Offices

Ad Closing: March 2, 2012
Ad Materials Due: March 7, 2012
On-Sale: May 15, 2012

July/August

CABINS

This issue explores the charm, history and modern reinterpretation of America’s prototypical log dwelling. It is timed to coincide with the 2nd Annual National Log Cabin Month.

Room Spotlight: Lofts

Ad Closing: April 6, 2012
Ad Materials Due: April 11, 2012
On-Sale: June 19, 2012

September

UPDATING YOUR HOME’S LOOK

Style makeovers are inevitable in homes that people live in for 20-plus years, and they can bring new interest to the logs themselves. This feature will examine modest to extreme makeovers to refresh the home’s look.

Room Spotlight: Outdoors (Patios, Decks & Porches)

Ad Closing: May 18, 2012
Ad Materials Due: May 23, 2012
On-Sale: July 31, 2012

October

2013 ANNUAL BUYER’S GUIDE

The 30th ABG will include everything consumers need to know to make their log-home dream a reality — and to get the most home for their budget. This back-to-basics issue covers planning, designing, buying, building and maintenance, along with lush-color photography, detailed floor plans, and directories of log-home producers, builder-dealers and suppliers to guide readers to reputable companies.

Ad Closing: June 15, 2012
Ad Materials Due: June 20, 2012
On-Sale: September 4, 2012

November/December 2012

SENSE OF PLACE

Different locations suggest different styles of homes suited to their special settings. This issue will address the conventions of the three main log-home styles from the standpoint of design and decor.

• Mountain Living
• Lakeside Living
• Woodland Living
Room Spotlight: Game Rooms

Ad Closing: July 20, 2012
Ad Materials Due: July 25, 2012
On-Sale: October 9, 2012

January 2013

ENERGY EFFICIENCY

Even without ever-stricter code requirements, log homes imply heating and cooling efficiency. This issue reports on ways log homes achieve maximum comfort, starting with the building materials but going beyond to look at total house performance and alternatives to conventional heating and cooling.

Room Spotlight: Nooks

Ad Closing: August 31, 2012
Ad Materials Due: September 5, 2012
On-Sale: November 13, 2012

Special Editions

DREAM HOME SHOWCASE

A variety of incredible dream homes, featuring a range of styles, decor, design and settings, showcasing the finest work of America’s best home production companies, builders and architects. Note: separate ad sizes & rate card apply.

Ad Closing: February 17, 2012
Ad Materials Due: February 22, 2012
On-Sale: April 24, 2012

DREAM HOME SHOWCASE OF PLANS

A variety of incredible dream homes, featuring a range of styles, decor, design and settings, plus page after page of floor plans to inspire any log home lover. Note: separate ad sizes & rate card apply.

Ad Closing: June 8, 2012
Ad Materials Due: June 13, 2012
On-Sale: August 21, 2012

DIGITAL EDITIONS AVAILABLE

Log Home Living celebrates the lure and lore of log homes. It encourages and validates people’s dream of living in a log home, and provides ideas, information and inspiration to make that dream attainable. The magazine’s readers typically are couples with above-average educations and incomes who are well along in their professional careers. Most own or have owned homes; many already own their own land. They understand that log homes are a discretionary purchase and pursue their dream of log-home ownership with a combination of passion and practicality.

Advertising in Log Home Living delivers your message to a receptive and responsive audience of people actively seeking information about products and services to help them turn their dream into reality.

Sincerely,
Roland Sweet
Editor, Log Home Living