Overview
Old-House Journal is the original magazine devoted to restoring and preserving old houses and has been called “the bible of old-house restoration” by the New York Times. For more than 35 years, our mission has been to help old-house owners repair, restore, update, and decorate buildings of every age and architectural style—from the earliest Colonial-era homes to gingerbread Victorians to Arts & Crafts bungalows and mid-century modern ranch houses—in a fashion true to their home’s architectural heritage. The magazine also serves as a resource of ideas for consumers looking to build new homes with classic architectural style.
Information
The Old-House Journal audience is hands-on, passionate and preservation-minded.
The New York Times called Old-House Journal “The Bible of restoration” and that is exactly how our audience views this publication.
Detail-oriented and well educated—with plenty of discretionary income—this audience includes individual homeowners and design professionals who refer to Old-House Journal for trusted solutions to their personal and professional restoration needs.
You’re sure to build long-term clients with this desirable group, many of whom are on their second or third whole-house restoration project. Historic-minded brands do well with this group.
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Meet the Old-House Journal audience:
Meet the Old-House Journal Audience
The New York Times called Old-House Journal “The Bible of restoration” and that is exactly how our audience views this publication.
Detail-oriented and well educated—with plenty of discretionary income—this audience includes individual homeowners and design professionals who refer to Old-House Journal for trusted solutions to their personal and professional restoration needs.
You’re sure to build long-term clients with this desirable group, many of whom are on their second or third whole-house restoration project. Historic-minded brands do well with this group.
Display
A prominent display ad is the best showcase for your products, in both print and interactive editions.
Product Showcase
A unique advertising section highlighting specific product categories. Each 1/9 page, 4-color ad is free to qualified advertisers with a display ad, or available for purchase. In addition, the Product Showcase is distributed as an e-promo. (Available to qualified advertisers)
Historic Properties
A showcase of historic properties for sale—all styles, sizes and prices. Ask how you can be The Spotlight Property!
Digital Edition
Old-House Journal now offers an interactive digital edition–on Ipad, e-readers and additional devices. Ask how your ad can be included.
Old-House Journal is an authority on homes of every era, and is considered “the bible of old-house restoration” by the New York Times.
For nearly 40 years, our mission has been to help old-house owners repair, restore, and decorate buildings of every age and architectural style. In every issue, we present hands-on restoration techniques, practical guidelines on architectural styles, historical overviews, and homeowner stories to accompany readers on their old-house journey.
This year, with a renewed emphasis on how-to articles, we have revamped our coverage in the following ways.
• More detailed in-process sidebars to help better explain the how-to.
• Instructive illustrations in Ask OHJ.
• A NEW 2-page teaching story on basic old-house projects: removing trim; priming for paint; plaster crack repair; budget window and door weatherizing; de-gunking and paint-stripping old hardware; cleaning woodwork.
• Plus: More tools in every issue!
Our Product Showcase is a regular advertising section highlighting specific product categories, also distributed as an e-promo.
February/March
ARTS & CRAFTS
Arts & Crafts inspirations and Bungalow rehabs that restore woodwork, lighting and tile, and rework the landscape.
DIY: how to make cove molding on a table saw & repair door chimes.
Special Advertising Section: Product Showcase-Interior Decor
Ad Closing: October 14, 2011
Ad Materials Due: October 19, 2011
On-Sale Date: December 27, 2011
April/May
SPECIAL GREEN ISSUE
Greening Old House: Energy-efficient old house updates—where to begin, strategies for windows & doors, adding geothermal & solar, and more. Plus tools you can use, and planting vintage roses.
Special Advertising Section: Product Showcase-Green Products
Ad Closing: December 9, 2011
Ad Materials Due: December 14, 2011
On-Sale Date: February 14, 2012
June/July
KITCHENS
New “Vintage” Kitchens: different approaches for the perfect period gathering space.
The best saws, explained: four classics, and where to use them. Plus, finding perfect kitchen lighting, hard-working tools, sealants, and caulk, and using antiques in the garden.
Special Advertising Section: Product Showcase-Kitchens
Ad Closing: February 24, 2012
Ad Materials Due: February 29, 2012
On-Sale Date: May 8, 2012
August/September
EXTERIOR PROJECTS: SHINGLE REPLACEMENT; CHIMNEY RE-POINTING
How to replace rotted roof shingles piecemeal; re-pointing chimneys, restoring shutters, doors & hardware by design.
Plus pruning tools and tips, new workbench staples.
Special Advertising Section: Product Showcase-Building Products
Ad Closing: April 13, 2012
Ad Materials Due: April 18, 2012
On-Sale Date: June 26, 2012
October/November
BATHROOMS
Finding the right tiles, appliances, and fixtures, plus designer tips for creating rooms that fit. Adding a dormer–where to begin, what to consider.
New hard-working tool
Special Advertising Section: Product Showcase-Baths
Ad Closing: May 25, 2012
Ad Materials Due: May 30, 2012
On-Sale Date: August 7, 2012
December/January
FLOORING
Wood floor primer—history and special effects, care tips, and tricks for matching new to old. Plus, toolbox favorites, how to paint ceiling medallions & what’s new in lighting.
Special Advertising Section: Product Showcase-Flooring
Ad Closing: August 24, 2012
Ad Materials Due: August 29, 2012
On-Sale Date: November 6, 2012
Special Issues: The Old-House Guide
A beginner’s handbook for selecting, evaluating, and repairing old houses, this annual special includes everything you need to know to get started on the road to old-house ownership, from soup to nuts—including where to begin repairs, what to prioritize, and what you can—and can’t—do yourself. Plus, a guide to a dozen old-house architectural styles, with decorating tips for each.
DIGITAL EDITIONS AVAILABLE
For nearly 40 years, Old-House Journal has had a single mission: To help owners of older houses restore, repair, update, and decorate their homes in period style. We’re the go-to resource for trusted information on the big stuff—like replacing a slate roof, re-pointing a chimney, or patching the plaster. But we also cover plenty of a home’s finer details, too—like hinges, hardware, lighting, and leaded glass. Each issue of Old-House Journal brings how-to stories from our expert contributors, tool reviews, new period products, and profiles of readers hard at work on their homes. Our stories cover every style of American architecture, too—from Colonial-era to Victorian, Arts & Crafts, Colonial Revival, and even mid-century.
Advertising with Old-House Journal lets you reach a hard-core audience of home enthusiasts, the kind of folks who leave no stone unturned in their search for the perfect shingles, chandelier, mailbox, or doorknob to complete their labor-intensive restoration. In fact, readers tell me they pore over our advertisements as carefully as our editorial. Don’t you want them to find you there?
At Old-House Journal, our reputation precedes us: We know old houses, inside and out. It’s why the New York Times has repeatedly called us, “the Bible of old-house restoration.”
Sincerely,
Demetra Aposporos
Editor, Old-House Journal
| Old-House Journal Special Issues | |
 The Old-House GuideA special publication from the editors of Old-House Journal and Old-House Interiors designed to reach the broadest audience of old-house enthusiasts—those who are planning to buy an old house as well as those who own one and are fixing it up. |
 Kitchen & Bath Design ClassicsThe only special-interest Kitchen & Bath publication to target period-influenced, classical, and traditional design. |
