Overview
A special publication from the editors of Old-House Journal and Old-House Interiors designed to reach the broadest audience of old-house enthusiasts—those who are planning to buy an old house as well as those who own one and are fixing it up. Written and edited by the most authoritative editors in the field, the publication will cover everything from what to look for in purchasing an old house to identifying the details of the 10 major styles of old houses in the country. Filled with checklists, helpful tips, resources, charts and lavish photographs of lovingly restored homes, the Old-House Guide will be an effective vehicle to reach a wide array of old-house aficionados as well as passionate newcomers.
Information
The Old-House Guide audience is smart, hands-on and searching for solutions.
Published as a special edition of Old-House Journal and Old-House Interiors, the Old-House Guide is designed to attract a smart, sophisticated, college-educated, and affluent audience interested in buying, planning, and restoring. This group is actively looking for period-appropriate products to fix and furnish their homes. Each article and feature is written for those who want the very best and have the means to achieve it. Fine furnishings, home decor, building products, garden products, travel destinations, and lifestyle goods are a great match for this highly desirable audience.
Meet the Old-House Guide audience:
A publication from the editors of Old-House Journal and Old-House Interiors. This special reaches the broadest audience of old-house enthusiasts — those who are planning to buy an old house as well as those who own one and are fixing it up. Written and edited by the most authoritative editors in the field, the pub-lication covers everything from what to look for in purchasing an old house to identifying the details of the 10 major styles of old houses in the country. Filled with checklists, helpful tips, resources, charts and lavish photographs of lovingly restored homes, The Old-House Guide is an effective vehicle to reach a wide array of old-house aficionados as well as passionate newcomers.
Ad Closing: September 21, 2012
Ad Materials Due: September 26, 2012
On Sale: December 4, 2012 & July 2, 2013
DIGITAL EDITION AVAILABLE
The Old-House Guide is a unique special issue that targets first-time owners of old houses as well as folks who are considering an old-house purchase but feel intimidated by the prospect. The Old-House Guide aims to make such a purchase easier by covering everything from tips on buying an old house—including a handy, must-have inspection checklist—to mapping out repairs, prioritizing work on problem areas, and planning decorative touches that are aligned with a home’s era so that they’ll never go out of style. Chock-full of time-tested wisdom from the expert voices at Old-House Journal and Old-House Interiors, The Old-House Guide will walk new old-house aficionados through the basics of house styles, the restoration process and how to go about it, and will also introduce them to the wonderful, expansive universe of era-appropriate old-house products.
Sincerely,
Demetra Aposporos
Editor, The Old-House Guide
